If you’ve been wondering why your website isn’t getting the traffic it deserves, it might be time to ask this simple question: “What should my SEO professional actually be doing for me?”
Look, SEO isn’t magic. But when done right, it can feel like it. The truth is, a good SEO pro doesn’t just sprinkle keywords on your site and call it a day. They have a clear, step-by-step game plan to help your business get found online — and grow.
Let’s walk through what you should expect from an SEO professional in Nepal (whether you’re working with one or doing it yourself).
1. They Start With Research — Like, Real Research
A solid SEO strategy starts with keyword research. But not just any keywords — the right ones.
An SEO expert should take time to understand your business, your audience, and what your customers are actually searching for. They dig into tools (like Google Keyword Planner or Ubersuggest), but more importantly, they think like a human.
They should help you show up for phrases your audience is already typing into Google — not just broad terms like “shoes,” but real, helpful searches like “best running shoes for flat feet.”
2. They Check Your Website’s Health
Before doing anything fancy, a professional should look under the hood of your website. This is usually called an SEO audit, but let’s keep it simple.
Think of it like a check-up. They look for problems that could be hurting your rankings, like:
Broken links
Slow page speed
Mobile issues
Missing title tags or descriptions
These are all important on-page SEO ranking factors that search engines consider when deciding where your site should appear. Fixing these basics can have a big impact — and it’s often the stuff most businesses overlook.
3. They Improve What’s Already There
Good SEO doesn’t mean rewriting your whole website. A smart SEO pro will take what you have and make it better.
Here’s what that looks like:
Adding better headlines
Writing clearer, more helpful content
Making sure every page has a purpose
Using keywords naturally (without stuffing them everywhere)
They don’t write for Google. They write for people — just like you’re reading this right now.
4. They Make Sure Google Loves Your Site
This part’s a bit technical, but I’ll keep it light.
Google needs to read your website to understand it. That’s where things like sitemaps, structured data, and mobile-friendliness come in.
An SEO expert makes sure your site:
Is easy to crawl
Loads fast on mobile
Has the right tags so Google knows what’s important
Think of it like setting up your store so Google can walk in and easily find what it’s looking for.
5. They Help You Create Useful, Helpful Content
Content is the heart of SEO. It’s how you show up for what people are searching.
An SEO professional should guide you in creating content that:
Answers real questions your audience has
Builds trust and authority
Helps you stand out from your competitors
This could be blogs, FAQs, product guides, or even local pages. It all depends on what your audience needs.
6. They Help You Get Backlinks (The Right Way)
Backlinks are like online votes. When other websites link to yours, Google sees that as a good sign.
But here’s the deal — not all links are good. Some can actually hurt your site if they come from shady places.
A good SEO pro focuses on earning quality backlinks from trusted websites. This could be through guest posts, partnerships, or helpful content that others naturally want to link to.
7. They Track What’s Working (And What’s Not)
How do you know if SEO is working? Numbers.
An SEO professional should check things like:
How many people visit your site
Which keywords bring them there
How many people click, stay, or buy
And here’s the key: they should explain those numbers in a way you can understand — without tech talk.
8. They Stay Up to Date (Because Google Changes a Lot)
Google doesn’t sit still. It updates its algorithm all the time, which means SEO is always evolving.
That’s why a good SEO expert keeps learning. They stay updated with what’s new, test new strategies, and adapt when things change.
If someone is still using the same SEO tactics from five years ago, run.
Bonus: They Communicate With You Like a Human
This might sound obvious, but it’s important.
A real SEO pro doesn’t hide behind jargon or overwhelm you with complicated reports. They talk to you like a partner — because they want you to succeed just as much as you do.
You should feel comfortable asking questions. You should know what they’re doing and why they’re doing it.
Final Thoughts: Don’t Settle for “Just SEO”
So, what should an SEO professional be doing?
A whole lot more than just keywords. They should be helping your business grow by making sure your website shows up, stands out, and converts visitors into customers.
If your current SEO strategy feels like a mystery — or worse, like it’s not working — it might be time to rethink who you’re trusting with it.
Because your business deserves more than just traffic — it deserves results.
👉 Need help with your SEO? Let’s talk. Book my Free Consultation and there I’ll break everything down simply and show you how we can grow your traffic — the honest way.
